SMRT Media Analytics, LLC.

Goal: Formulate commercial breaks to maximize program efficiency [PE]

  • Begin: Calculate program efficiency quotient [PEQ] by episode for prior season(s) weighted into a season average

  • Target: Utilizing the 35/25 format for breaks

[0:35 Program; 0:25 Commercial **Com Break#1** 0:25 Commercial; 0:35 Program]

  • Train: Coach Traffic Department to adjust and fine tune for efficiency

  • Track: Customized system for weekly tracking after the load of Monitor Plus data into NPower

  • Verify: Based on prior seasons or norms, back solve the following: Program Only (000), Commercial Only (000), and the Combined average versus the current averages




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